The enormous inequality between men and women, specially in positions of responsibility and leadership, remains overwhelming. Great strides have been made, but much remains to be done. This imbalance becomes even more evident in the older women, especially those over 65, the large absentees in command posts. Although they continue to play an essential role as a support for families, taking care of grandchildren, husband and other elderly people, however, for society, they are invisible. This project aims to return the look towards them. For this, we have recreated and turned iconic or very recognizable photographs where famous male leaders are shown, in any area of society. It is important to point that those leaders have been a guide to follow in the construction of the identity of the whole humanity.
By flipping the images, the new protagonists are “Las Lideresas de Villaverde”, a group of older women from a working class neighborhood in Madrid, who together develop activities that seek to give voice and light to women in society.
Image title: ‘Fraternal socialist kiss between Lyudmila Brezhnev and Erica Honecker. 1979’
How do you think the image relates to these 3 keywords: Identity, Dialogues and Europe.
The image speaks of European identity as it refers to a historical moment of fragmentation, not so distant in time, recalling the two Europas separated by the iron curtain, a circumstance that ended ten years later with the fall of the Berlin Wall.
In a second reading, the image speaks of the construction of gender-associated identity and aims to provoke a reflection by contrast about the inequality between men and women when we speak of leadership positions, by showing an “inverted” image of two male leaders: it highlights the historical impossibility of women, and even more older women, to occupy command posts, when they run into the famous glass ceiling, maintaining their invisibility in such spheres today.
Through this image I propose a constructive criticism about the current socio-political situation, promoting a dialogue against the growing tendency towards disunity and fragmentation in Europe, while I denounce the serious imbalance that women still suffer in the 21st century. It is convenient to remember and keep intact such idiosyncratic values of European identity as equality regardless of gender and union in diversity.
About Ana Amado:
Ana Amado. Ferrol (Spain)
Photographer, architect and visual artist. Currently, she combines her work as a photographer with the teaching of photography in Madrid. Her work explores the interconnections between the various artistic manifestations, always seeking the approach of contemporary art to society. Recently, her photographic projects focus on topics of social content where architecture acts as a scenic background in the construction of identities and also on feminism and gender equality.
Her work has been awarded internationally and exhibited at the Venice Biennale, PhotoLondon, the Sony World Photography Awards, PhotoEspaña, the London Royal Academy of Arts, the International Festival Eme3 and Picasso Museum (Barcelona), the International Arts Prize “Obra Abierta”, the IV Viphoto Fair or the Granada Photo Festival, among others.